Guiding Clients to New Performance Heights
MarketFitz combines management, marketing and financial consulting services to help clients deliver measurably improved financial returns on market-facing investments. Founded by Heather Fitzpatrick in 1998, MarketFitz conducted research to better understand why some companies make more money than others, and focuses on providing solutions to those differences to companies who want to improve their financial performance. The American Institute of Certified Public Accountants recently published a book, written by Heather, on the results of that research. The book is called “Marketing Management for Non-Marketing Managers: Increasing Returns on Marketing Investments.”
Her company’s services reflect her focus on improving financial returns on market-facing investments, and include:
- Strategic planning, including retreat facilitation
- Business planning, including financial projections
- Marketing plan development
- Analytics, the measurement of returns on marketing investments, including financial modeling to predict financial outcomes
- Market research
- Project management, including coaching executives, managing specific aspects of plans, and managing marketing departments on an outsourced basis
MarketFitz’ clients include not-for-profit, professional service, business-to-business services, hospitality, manufacturing and technology organizations of all sizes.
MarketFitz is led by Heather Fitzpatrick and Brad Sturgill.
Heather is a professional strategist who works with non-profits, professional service organizations, business-to-business service companies, and other clients whose relationship with their clients is based on trust. She facilitates strategic planning retreats and processes, works with clients to drive long-term plans into business plans and marketing plans that are detailed enough to deliver results, and helps hold executives accountable relative to execution.
Her methodical approach to marketing planning, developed through a nine-year research study of the marketing behaviors of market leaders, focuses on delivering measurably improved outcomes. It has been so successful that the American Institute of Certified Public Accountants requested that she write a book for non-marketing executives, educating them on how to more effectively manage marketing investments. The book, entitled Marketing Management for Non-Marketing Managers: Improving Returns on Marketing Investments, was published in 2013. You can purchase a copy of the book here.
Heather is also a committed community volunteer. She hosted her first fundraiser (benefiting the Multiple Dystrophy Association) at age 7, joined her first board at the age of 16 (as a Girl Scout member of Totem Girl Scout Council’s board of directors), and established her first community service program while in graduate school. She has served on 10 different boards, innumerable committees and task forces, and even the executive committee of a political campaign. She has also chaired fundraising events, developed pro-bono market research studies, and provided counsel to a wide range of volunteer-led organizations.
Heather combines her passion for community service and her business planning expertise in a blog called Upturn Strategies. Her goal with the blog is to help organizations of all sizes improve their planning skills and resulting performance. You can find the blog here.
Heather is a CPA, licensed in Washington State, and a Chartered Global Management Accountant (CGMA), who worked for Deloitte as a tax consultant for several years. She graduated from the University of Washington with her MBA, focused on marketing and human resource management. She completed her BA, majoring in French and minoring in Economics, at Colgate University. She was a Fulbright Fellow.
She is also a wife, mother of two, dedicated Girl Scout leader, adventuresome cook, and enthusiastic outdoors person. She and her family live in Edmonds, Washington, along with their four-legged hiking companion, Riko.
Brad Sturgill’s career has been focused on resolving issues in high-risk, complex projects, developing efficiencies, and improving his clients’ ability to meet market opportunity, predominately in manufacturing, telecommunications, and consumer-based technology industries. Brad has served clients around the globe as a management consultant for over 20 years, working with both large consultancies including Deloitte Consulting and Accenture (Anderson Consulting) and smaller, specialized consulting practices including MarketFitz, Inc. His clients have ranged from Fortune 500 to early-stage, venture-funded start-up companies. He has also served in leadership positions for Egghead Software, Eddie Bauer, and TeraBeam, among others companies.
Brad’s interest in the connection between operational efficiency and corporate performance in the marketplace stemmed from early work in developing shortened application development lifecycles and improved business processes for a number of companies, including The Boeing Company. As his career progressed, his interest in efficiency and performance evolved into a passion for effective project management. As a senior manager at Deloitte Consulting, Brad developed a reputation for exceptional project management skills, and for his ability to resolve challenging issues on complex, existing projects. As a result, Brad was often selected to lead the most critical or risky projects as a management consultant.
Already deeply involved as a consultant to technology companies, Brad’s passion for telecommunications and Internet-based communication technologies blossomed while at Deloitte Consulting. As a leader in the telecommunications practice, Brad is particularly proud of his work with the FCC, AT&T and USWest (Qwest), where he provided expert testimony regarding competition in local telecommunications markets. He was instrumental in developing the models used to price local market retail and unbundled network elements for the western half of the United States.
Over the past twenty years, Brad has developed new technologies and market opportunities for advanced wireless communications, Internet-based multimedia distribution and telecommunications provisioning. He was also instrumental in developing the operational infrastructure to ensue the timely and efficient delivery of equipment and products to these markets. Highlights of this phase of his career include TeraBeam, one of the first companies founded by Brad, which produced a new wireless telecommunications infrastructure capable of delivering terabytes of voice and data across the network and ultimately to the end user. Brad developed of the company’s overall strategy and facilitated venture, financial institution and private capital investments. Brad also worked with Discover Music to develop the first multi-media delivery solution which streamed real-time music, audio and text reviews on demand to web-attached devices in brick and mortar retail store outlets.
Brad joined MarketFitz in 2002 to lead the firm’s Analytics Practice, which helps firms evaluate and reallocate funds among marketing efforts to improve returns on investment. Brad was one of the key developers of MarketFitz’ proprietary Program Performance Measurement Process™, and leads the firm’s work with HP (Hewlett-Packard).