Client: Consolidated Restaurants, Inc.

Industry:  Hospitality

Objective:  Increase attendance at and visibility for Elliott’s Oyster House - Ocean Harvest Festival and Oyster New Year, in part through a distinctive visual identity

Target Audience: Food and travel media (local and national), and local oyster enthusiasts.

Our Services: MarketFitz developed a name and tag line for the expanded festival, refined its desired positioning, developed all the visual materials for this series of events, and conducted an extensive media relations campaign targeting local and trade media.  The visual materials included a custom illustration which provided the basis for menus and table cards, in-restaurant and exterior banners, mailers, tickets, signage, advertising and other event-related materials.

The Results:  Attendance and revenues exceeded both historical and expected amounts.  In addition, the events produced extensive newspaper and television coverage, including a rare, 2-page color spread story in Sunset Magazine, and coverage in the Seattle Times, Seattle Post-Intelligencer, Tacoma News Tribune, Seattle Magazine, Chef’s Magazine, Where Magazine and City Search.  Seattle Live, a morning news program on top-rated NBC affiliates KING-5 and KONG-6/16 produced two separate stories.