MarketFitz

After an extensive search, the Center had identified and hired a new Vice President of Development to help the organization meet very aggressive fund development goals set by the Center’s Board of Trustees. The organization had also allocated funds for a new marketing director role. With such ambitious organization objectives, the Center did not want to put all of its efforts on hold until these two team members arrived.

After the departure of their marketing director, Jacobson Jarvis was unsure how to staff their marketing department to ensure that they maintained brand recognition among not-for-profit organizations and their board members, continued to expand in their business and retained existing clients through anticipated partner retirements. They engaged MarketFitz to help determine how to staff the department.

Because Summit’s recruiting focus was on building a team with the skills required to serve clients, the firm did not take lawyers and business from other firms in town. Instead, Summit hired exceptional talent from corporate environments across the country, confident that talent will attract clients. Once the team was on board, MarketFitz was retained to help develop a plan to launch and build the practice.

Like many health service organizations, Providence Health & Services was struggling to attract and retain nursing talent in a very tight labor market. The organization understood the need to aggressively improve and market its “product” – the employment package for nurses – to the region’s labor market. It needed an approach that was focused and cost-efficient in order to make the most of its marketing dollars.