MarketFitz

Based on the segmentation research conducted in 2009 and subsequent discussions, Seattle Repertory Theatre implemented three pilot programs designed to drive increased ticket purchasing behavior. After the initial pilot year, Seattle Rep wanted to understand whether or not the programs were achieving both their non-financial and financial objectives. They also wanted to know whether the next phase of the program, which would require significant investment from the theatre, would be likely to...

Seattle Repertory Theatre was interested in exploring ways to arrest and/or mitigate the impact of declining ticket subscriptions. Although individual ticket sales remained steady, annual subscription ticket sales, which provide a more reliable revenue stream, had been declining. The theatre was also interested in learning what subscription program attributes would increase customer satisfaction and facilitate a deeper connection with onstage productions. Finally, the organization wanted to...

The management team at UMC was preparing to update its strategic plan. In order to reduce risk and improve potential returns, UMC wanted to understand how both UMC and the competition were perceived by their target markets, and what potential opportunities might exist for the organization to create a differentiated position relative to the competition.

To maintain its edge, All Star Directories wanted to create a benchmark of factors important to customers against which it could rate both its own and its competitors’ performance. In addition, All Star Directories wanted to learn where they were excelling and what improvements could be made to better serve their customers. Finally, All Star wanted to know more about their customers’ needs and top priorities, and to assess customer reception to potential service enhancements.